It is often said that a picture is worth a thousand words, but companies know the real value of good photography. The image that their product projects is an essential asset for successful marketing. They are therefore looking for an image specialist with whom to ally for all these photographic needs. The main asset of a good commercial photographer: his versatility! From portraiture to product or architectural photography to video, several projects can be entrusted to him. Knowledge of the different fields of photography is essential to offer a diversified service to companies. You have to skillfully master all aspects of image capture (studio, lighting, staging, image processing and more), but also video production to deliver turnkey projects. What companies expect from me is to offer innovative concepts that will allow them to differentiate themselves from the competition, but above all they want a photographer who is resourceful in overcoming the challenges related to the tasks entrusted.